The Brand Sentinel was created to add humorous spark to a recurring feature of Klocke Design's digital newsletter.
—a pulpy blend of mid-century noir and current superhero hype. 
It's hard to have more fun designing than this!

Early sketches began with a private eye loaded with designer's tools.

More gumshoe detectives.

I thought the blinds would have made a great design element.

Thought of Steve Jobs and turtleneck masks.

Early type solutions

variant of final logo with a brushed metal background.

Back to Top