I Read to Write is a program by Zaner-Bloser that teaches elementary students to read with a critical mind and respond to what they've read in writing. ZB needed to refresh the brand, and called upon me to design an expressive logo and a family of workbook covers for the entire program.

Concept1:  Scrapbook. 
Child-like doodles over stock photography represent the facts presented in the articles and the child's personalized response.

A simplified version on the scrapbook option. 

Concept 2: Sports and Gaming
Graphic language inspired by products that are fun for kids

Color variations for concept 2

Concept 3 : Shapes
Geometric shapes emphasize the 3 content areas: Math, Science, and Social Studies. 

Color variations for concept 3

The final series of workbooks
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