I Read to Write is a program by Zaner-Bloser that teaches elementary students to read with a critical mind and respond to what they've read in writing. ZB needed to refresh the brand, and called upon me to design an expressive logo and a family of workbook covers for the entire program.
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/727e83405ae0b066516b8bde_rw_1920.png?h=abcbe4221f95cdfe8b264ebe918f0e76)
Concept1: Scrapbook.
Child-like doodles over stock photography represent the facts presented in the articles and the child's personalized response.
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/9f72024190d8deb704fef63e_rw_1920.png?h=d10c6a1f3fd60346b320beb07c7bd9d0)
A simplified version on the scrapbook option.
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/13b68b8d9ef30749dfb6c0e9_rw_1920.png?h=f2765ef720adcbd84ccabb3767c5285e)
Concept 2: Sports and Gaming
Graphic language inspired by products that are fun for kids
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/d2f81398e77d926f0ca974a6_rw_3840.png?h=95ed3f0d2648cf9aba8c1eb903cdc4b3)
Color variations for concept 2
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/9c343af02d32d47cc1ffafad_rw_1920.png?h=279d69a645590182c43f53c4ee9b7f22)
Concept 3 : Shapes
Geometric shapes emphasize the 3 content areas: Math, Science, and Social Studies.
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/127a39969a37f6d721dce5fe_rw_3840.png?h=363bc19cc85e29ccce8ec21e6c9abff5)
Color variations for concept 3
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/a5e2b240bb41f01ede1af550_rw_3840.png?h=cf4b0ee1006f09555ee2ac9a16fd9f48)
The final series of workbooks