I Read to Write is a program by Zaner-Bloser that teaches elementary students to read with a critical mind and respond to what they've read in writing. ZB needed to refresh the brand, and called upon me to design an expressive logo and a family of workbook covers for the entire program.
Concept1: Scrapbook.
Child-like doodles over stock photography represent the facts presented in the articles and the child's personalized response.
A simplified version on the scrapbook option.
Concept 2: Sports and Gaming
Graphic language inspired by products that are fun for kids
Color variations for concept 2
Concept 3 : Shapes
Geometric shapes emphasize the 3 content areas: Math, Science, and Social Studies.
Color variations for concept 3
The final series of workbooks