![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/17660713d6cee938adc56e1b_rw_1200.png?h=d2f6c93e7b402b1b65c3383d560b9730)
The Brand Sentinel was created to add humorous spark to a recurring feature of Klocke Design's digital newsletter.
—a pulpy blend of mid-century noir and current superhero hype.
It's hard to have more fun designing than this!
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/17ba98393ccb7839b7685bf1_rw_1920.jpg?h=2841059a98825e3eeeb863cfcf14d9c0)
Early sketches began with a private eye loaded with designer's tools.
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/b81311fa76f5e9163d230296_rw_1920.jpg?h=a35d4cf6c7cbe987db354d66905695b7)
More gumshoe detectives.
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/99bb6ebe1e66c67ba7adc25f_rw_1200.jpg?h=a2bf6f807a05429518c0c483042214b9)
I thought the blinds would have made a great design element.
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/380889ba32c3cdeb46ca541b_rw_1920.jpg?h=b1cc6d17504c7b708c96ab1c74c5eeb2)
Thought of Steve Jobs and turtleneck masks.
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/39497d66c34fd70b3296bb50_rw_1200.jpg?h=239c177db300a743c91bd487b50ec348)
Early type solutions
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/51f3b91d15c654ea917a6ad1_rw_1920.jpg?h=8404d25c84e785cea8656041dbc71ec4)
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/82f5aa4b6ec7801de77b4c65_rw_1200.jpg?h=d6c19687f3ff640dc8f12a4d9adea534)
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/fc59f41a46836ddc6d9a3d1c_rw_1200.png?h=7df1a9f37230b67e15af0bd3b789b2ae)
variant of final logo with a brushed metal background.