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Humor plays a large part in the branding of Boogie Wipes. I was invited to create a small gang of characters for the brand, adding an extra degree of warmth and likability to an already fun product.
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character lineup: early sketches
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/f025c9e8e8d8dc898b7d90df_rw_1920.jpg?h=5335942832acb58bd6cd6404150b2018)
Boogs character designs: early concepts
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Boogs character designs: refinements
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/ec700264d1d55eacc9d79cdd_rw_1920.png?h=97778161f9990e91224dd4f0c8efc091)
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final designs of cast with before and after poses
The Little Boogers have their own Secret Snot Society in the Boogie Wipes website. Kids can visit them here