Humor plays a large part in the branding of Boogie Wipes. I was invited to create a small gang of characters for the brand, adding an extra degree of warmth and likability to an already fun product.
character lineup: early sketches
Boogs character designs: early concepts
Boogs character designs: refinements
final designs of cast with before and after poses
The Little Boogers have their own Secret Snot Society in the Boogie Wipes website. Kids can visit them here