various designs for Baby Care product and packaging
Exploratory designs for product graphics
Call out iconography for pampers packaging
Concept sketches for Pampers' packaging. These are all for call-outs telling shoppers that a drier, more comfortable diaper will get your child (and you) a longer and better sleep.
Caterpillar character for Baby Dry —Pampers' leading diaper line. Pampers had developed a stretchy and flexible "ear" that was a key selling point of this product.