Exploratory designs for product graphics

Call out iconography for pampers packaging

Concept sketches for Pampers' packaging.
These are all for call-outs telling shoppers that a drier, more comfortable diaper will get your child (and you) a longer and better sleep.

Caterpillar character for Baby Dry —Pampers' leading diaper line.
Pampers had developed a stretchy and flexible "ear" that was a key selling point of this product.

Early unused caterpillar sketches

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