![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/f265545d4cb78e354cf098d4_rw_1920.png?h=dddbb3b685dd6cecc120513e674edac6)
Exploratory designs for product graphics
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/65d5b6d60d65a34b522534e4_rw_1920.png?h=2e85f693ee5e7219ac9b39cf2e4f599a)
Call out iconography for pampers packaging
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/c32a7866a3c21159dcb07a74_rw_1920.png?h=09ce22ae9ced7deede13b5ffe446059b)
Concept sketches for Pampers' packaging.
These are all for call-outs telling shoppers that a drier, more comfortable diaper will get your child (and you) a longer and better sleep.
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/b283b0e682e467f841617ba2_rw_1920.png?h=2badfa1c9f0ff3a09cafca9952a3ec76)
Caterpillar character for Baby Dry —Pampers' leading diaper line.
Pampers had developed a stretchy and flexible "ear" that was a key selling point of this product.
Pampers had developed a stretchy and flexible "ear" that was a key selling point of this product.
![](https://cdn.myportfolio.com/9e1eff26dce6b869afa1b297c84793f0/d7cc611da27d0ce689d1411f_rw_1920.png?h=e4d75539a1d663c486f19480544e6454)
Early unused caterpillar sketches