Little Pixel Studio came to us with a logo that had a lot going for it. It had a dimensional quality, transparency effects, and utilized isometric forms—all hallmarks of the company's trade. It also had a few too many ideas competing in the lockup, and needed simplifying for maximum legibility.
In the redesign, I altered the POV to make the P appear more heroic. Despite this, the little pink pixel is still the star: isolated, and doing most of the work turning negative space into a discernable monogram.
P R O C E S S
The client wanted to keep the existing color scheme for continuity. I made some necessary adjustments to the wordmark to make sure the company name got the proper reading. Once we felt that was working, we kept the revised wordmark as a constant and concentrated on the primary mark.
The client wanted to try a monogram with both initials, as well as an option or two that were flat.
